SwatchOn Propels Digital Fashion Forward with a New Platform
With the start of VMOD, SwatchOn makes the leap into electronic manner, connecting IRL to URL
SEOUL, South Korea, May possibly 12, 2022 /PRNewswire/ — Today marks the launch of VMOD, an open market for electronic style that bridges the hole concerning true-life actual physical garments (IRL) and digital vogue ownership (URL). Founded as a sister firm to global sourcing pioneer and the world’s top wholesale vogue fabric aggregator SwatchOn, the style marketplace will choose on a new form as VMOD results in the means to buy interconnected electronic and physical goods from the two rising and nicely-identified vogue makes.
With a mission to empower vogue brands across the world to create without having restrictions, VMOD aims to dismantle the barrier of regular vogue and convey makes to lifetime in new and fascinating ways. To fulfill youthful buyers in which they are, the system will enrich the working experience of acquiring and possessing clothes across various verticals together with AR wearables, bodily twin, virtual seems, metaverse wearables, and far more. About time, SwatchOn and VMOD will work together to establish an IRL to URL vertical for style manufacturing – from sourcing resources to producing and distributing garments.
“We are thrilled to make VMOD a fact and to be launching with these stand-out rising designers like Annaiss Yucra and San Kim”, mentioned Will Lee, co-founder, and CEO of SwatchOn and VMOD. “This system is proof that fashion extends beyond IRL types and can be utilized across lots of distinct novel and groundbreaking programs. This is just the commencing of what we strategy to attain.”
The founders of VMOD are targeted on championing trend and tradition as a result of storytelling and by serving a worldwide community of assorted creators and collectors from a vast selection of backgrounds. For the launch, VMOD characteristics Annaiss Yucra, a 3rd technology artisan and indigenous Peruvian designer who highlights regional traditions, textiles, and artisans and San Kim, a College of Westminster MA Menswear graduate, whose avant garde patterns are a fantastical interpretation of culture close to him.
Annaiss appears to be at her operate as “Artivism” – activism by way of art. For quite a few of her collections, which includes her fall on VMOD, she sheds gentle on distinctive social problems in Peru and throughout Latin The us, particularly in regard to women’s rights.
“To me, the style field and the catwalk can be a room where people genuinely want to listen. And we can start a deeper dialogue about what is actually actually occurring in the planet, taking place all all over us” mentioned Yucra. “Every time that I commence a selection, I want to see a illustration of this – I think about the social problems going on in my modern society I believe about the points that have impacted my spouse and children I think about my very own legacy and how to connect that in my work. As a founding designer on VMOD, that conversation and my patterns can access new heights, and new audiences.”
As for San Kim, he considers himself a peaceful observer. Encouraged by each day subjects, he creates his own unique visible language to replicate a collective knowledge. For his latest work that is bundled in VMOD’s fall, he took inspiration from how people have been responding to the unparalleled pandemic. Kim watched how people were being pressured to be imaginative in fighting the virus, seeing images on-line of individuals utilizing supermarket plastic baggage more than their heads in its place of masks. Picking out plastic bags as his resources, he went to operate developing his “inflatables.”
“Vogue for me is a visible language, deciphering the globe around me in get to talk a information that resonates with daily men and women. Connecting my true-existence layouts with electronic versions by VMOD only aids to reverberate the intended information even further more – it gets to be additive.”
Both equally Annaiss and San released their new collections on VMOD this 7 days. To study much more about VMOD, the designers, or to order their collections, visit VMOD.com.
VMOD is a digital style platform wherever vogue can be owned and professional throughout various IRL and URL contexts. VMOD’s mission is to enable vogue models to create without limits and to motivate imagination, originality, and brilliant strategies as a result of every single story we convey to and the manner experiences we construct. VMOD enriches the experience of owning and carrying trend throughout digital and bodily worlds whilst dismantling the barrier of regular vogue with: Your vogue, pretty much no bounds.
VMOD is a sister company to SwatchOn, which connects the South Korean textile business to brands all around the world. SwatchOn has streamlined the fabric offer chain, allowing for designers to immediately research and entry over 200,000 textiles from 750 different suppliers. With VMOD, SwatchOn is making the leap into electronic style, connecting from IRL to URL.
Sheldon Tactic & Consulting