Hagerty Acquires RADwood, In Step To Automotive-World Domination
Planet domination is challenging — just ask Vladimir Putin. What you have to do is decide on a slice of the planet to dominate. This is what I’m coining as the “Hagerty Technique.” The enterprise identified its corner of the earth — the automotive landscape — and resolved they could (and really should) have approximately all of it.
This morning it was introduced that the automotive conglomerate has just acquired its latest concentrate on: RADwood. The throwback celebration of vehicles from the ‘80s and ‘90s now has a new dwelling, and that dwelling is in Traverse City, Michigan. It is the most recent of a lot of purchases Hagerty has created inside of the automotive marketplace.
Hagerty was now a partner with RADwood, but now the two brand names have grow to be even closer.
“Taking stewardship of RADwood builds on Hagerty’s objective to help save driving and vehicle tradition though increasing and supporting inspiring encounters for automotive lovers,” Hagerty wrote in a press release.
We all know what RADwood’s general vibes are: cool (and not so cool) automobiles from the stop of the very last millennium and time period-ideal outfits. It is a automobile clearly show for folks who have witnessed one far too lots of winga-dinga Chevelles. Thankfully for lovers of the event, Hagerty does not strategy to alter any of that.
It is all aspect of the company’s Automobiles & Community system. Hagerty commenced out as an insurance coverage firm, but has a short while ago expanded to just about just about everywhere in motor vehicle lifestyle. They have a well-known YouTube channel (that I enjoy immensely), sponsor or personal a lot of auto demonstrates and concourses (Amelia Island, Greenwich and California Mille), have a journal and even look in Gran Turismo 7.
RADwood’s founders, Art Cervantes and Warren Madsen, are being on board to “provide continuity and assistance direct RADwood into the long run.”
“As a life style brand name that celebrates automotive culture, we are past stoked to be a part of the Hagerty team,” Cervantes reported in the release. “We’ve been partners for many years now and we know this will be a extremely natural changeover for us. The Hagerty staff are car people by means of-and-through, and we are pretty aligned in our passion for preserving the satisfaction of autos for generations to occur.”
So, it appears like the RADwood lots of of us know and like will be sticking close to perfectly into the upcoming, even nevertheless it is now underneath the umbrella of a massive organization.