B.C. law student launches ‘Slava Sweatshirts’ fashion line to raise money for Ukraine

B.C. law student launches ‘Slava Sweatshirts’ fashion line to raise money for Ukraine

A B.C. legislation student and her mom are working with fashion to aid the people of Ukraine struggling under Russia’s invasion, selling a exclusive line of sweatshirts that has established to be instantly common.

Madison and Lisa Fleischer, co-entrepreneurs of the X-Treme Outfits Boutique in Tsawwassen, B.C., introduced the “Slava Sweatshirts” line soon after the war started.

They say they have been motivated by Ukrainian President Volodymyr Zelenskyy’s daily movie addresses to the nation, some of them filmed in the streets of Kyiv despite the danger of Russian attacks.

“He’s so courageous, and the individuals are so brave, and we are minimize from that inventory,” stated Lisa, whose household has ties to the western Ukrainian town of Lviv. “So we’re heading to help.”

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It was Zelenskyy’s indicator-off at the end of all those movies — “Slava Ukraini,” or “Glory to Ukraine” — that sparked Madison’s 1st style and design.

Potential layouts would incorporate 1 encouraged by what had been as soon as assumed to be the very last words and phrases of Ukrainian troopers to a Russian naval vessel who attacked Snake Island early in the war: “Russia warship, go f— you.”

A further style urges, “Fight like a Ukrainian,” with a tractor seen towing a tank.

Other than printing and production fees, all proceeds from the sale of the shirts and other objects go towards the Ukrainian Humanitarian Disaster Attraction and the Nationwide Ukrainian Bank.

“I imagined, perhaps I should set collectively some models, see what comes about, if there is a desire,” Madison claimed.

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Within just months, revenue took off, producing it difficult for the Fleischers to maintain up with all the orders that have arrive in from all over the world. The line has by now elevated thousands of bucks for their result in.

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Sales have also been substantial right after the X-Treme Clothes Boutique began promoting them in-shop just more than a week back.

“To be trustworthy, I do not believe it has actually sunk in however,” Madison claimed.

“The biggest thing is just spreading more phrase about the lead to.”

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The duo are maintaining production prices very low by holding an open up connect with for printers in get to get the most dollars attainable from every single purchase for donation.

“The better pricing we can get, the a lot more we can give,” Lisa said.

“We will do no matter what we can to get funds to Ukraine.”

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